There are multiple ways to sell Paris to someone who has not fallen in love with it yet. The most obvious way would be to praise its rich cultural life, the uniqueness of its lifestyle, the beauty of its streets. Paris has been such a dream destination for so many years that one would almost forget that it also has some more practical assets such as great work and economic dynamism, top of the class research and innovation pools, excellent infrastructures that convince many entrepreneurs every year to expand or start a business there.